The X Games are a series of action sports events founded by ESPN Inc. and aired on ESPN networks and ABC, In late 2022, ESPN sold the long-running property to MSP Sports Capital, a private equity firm co-founded by Jahm Najafi and Jeff Moorad, though the event is still aired on ESPN and ABC despite the ownership change. The X Games have been held all over the world and typically include sports such as skateboarding, BMX, freestyle motocross, skiing and snowboarding. Participants compete to win bronze, silver, and gold medals, in addition to prize money. X Games events also feature music and culture elements like live music performances, athlete autograph sessions, and interactive, family-friendly exhibitions. The inaugural X Games were held during the summer of 1995 in Providence and Newport in Rhode Island. The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Shaun White's Double McTwist 1260 in snowboard, Dave Mirra's Double Backflip in BMX, Travis Pastrana's Double Backflip in freestyle motocross, Heath Frisby's first snowmobile frontflip, Chuck Carothers's first body varial in freestyle motocross, Henrik Harlaut's first nose-butter triple cork in Ski Big Air, Gus Kenworthy's first switch triple rodeo in a ski slopestyle competition and Torstein Horgmo's first landed triple cork in a snowboard competition. The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Millennials are the two demographics most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so "out of the box". According to a 2008 report by ESPN, in 1997, the Winter X Games inaugural year, 38,000 spectators attended the four-day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games East Coast debut. As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events. The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns.

X Games Winter Events

The X Games Aspen 2002 was the first time an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN, and ESPN2 – exceeded 2001's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue in Colorado. 2002 was the first time X Games was held in Aspen at Buttermilk Mountain. X Games has been held in Aspen every winter since 2002. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the world's top athletes, grouped together by their region of origin, to compete in the four-day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing. The first Winter X Games took place at Snow Summit ski resort in Big Bear Lake, California, in 1997. The following two years, X Games was held at Crested Butte Mountain Resort in Colorado. The two years following that, Mount Snow, Vermont, hosted X Games. During X Games Aspen 2015, ESPN used camera drones to capture aerial views of the athlete's runs. This was a first for ESPN.

Global expansion

X Games Asia have been held annually since 1998. In May 2003, the X Games held the Global Championships, a special event where athletes from five continents competed across 11 disciplines. The event was held in two locations: the Alamodome in San Antonio, Texas, and Whistler, British Columbia. The final team results, in order, were the United States, Europe, Australia, Asia, and South America. In May 2011, ESPN held a bid to select three host cities in addition to Los Angeles, Aspen, and Tignes, France, to form a six-event calendar for the next three years beginning in 2013. In May 2012, the selected cities were announced: Barcelona, Spain; Munich, Germany; and Foz do Iguaçu, Brazil. The two European cities have hosted the Summer Olympic Games in the past, whereas Brazil has provided several X Games competitors. Since 2010, Winter X Games Europe has been held in Tignes and also began holding events in Norway in 2016. An event in Sydney, Australia was held in 2018 and winter and summer events were also planned for 2019 and 2020 in China and a return trip to Norway in 2020. X Games Chiba, the first edition to take place in Japan, was introduced in 2022.

Events

Current Summer

Current Winter

Skiing

Snowboarding

Real Video Series

Past Summer

Moto X Freestyle Moto X 110

Past Winter

History

Summarized from ESPN.com

Summer X Games

Winter X Games

Host

Movies

Two movies were filmed at the X Games. Ultimate X: The Movie was filmed at the 2001 X Games in Philadelphia, Pennsylvania and X Games 3D: The Movie was filmed at the 2008 X Games and Winter X Games in Los Angeles, California and Aspen, Colorado.

In popular culture

In An Extremely Goofy Movie, the X Games play a key role in the plot. Max Goof participates in them with P.J. Pete and Robert “Bobby” Zimuruski while living at college.