WVBX (99.3 FM "Live 99.3") is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC. It airs a contemporary hit radio format.

History

The station first launched on January 26, 1988, with the call sign WYND-FM. It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994. In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative." At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe." On August 13, 2009, the call sign was changed from WWVB-FM to WVBX. On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million. On June 1, 2018, WVBX rebranded as "Live 99.3." The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.