WSBW (105.1 FM; "The Goat") is a radio station broadcasting a locally programmed variety hits format. Licensed to Ephraim, Wisconsin, United States, the station is owned by Bryan Mazur, through licensee Mazur, LLC. The WSBW call letters were formerly used by 99.7 FM in Sturgeon Bay, Wisconsin. On March 12, 2020, WSBW changed its format from classic country to variety hits, branded as "105.1 The Goat".