WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio. It previously held the callsign WCOW from its inception until 1992.

FM Translator

WKLJ programming is relayed to an FM translator in order to widen the coverage area, especially during nighttime hours; the translator also affords the listener the ability to listen on FM.