Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Typographical context

Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, “its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.”

Variants

Use