Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.

Advertising

Actress Sandy Duncan endorsed Wheat Thins from the 1970s to the 1990s. The introduced recent commercial aired during The Simpsons episode Rednecks and Broomsticks featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins". Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.

Nutrition information

The following is nutrition information for Wheat Thins original.

Varieties

There are several varieties available, depending on country and market: Additional discontinued/changed flavors: