"What's Your Flava?" is a song by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album, Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants. In 2003, the song was used in a commercial for Mattel's unsuccessful Flavas dolls. In 2007, an edited and condensed version of the song was used for Popeyes Chicken commercials. There is a remix, featuring American rapper Twista.

Chart performance

The single charted at No. 8 in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at No. 9 in Canada, No. 10 in Australia, No. 22 in the Republic of Ireland and No. 4 on the Billboard Bubbling Under Hot 100 chart in the United States.

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X. It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Track listings

Australia CD single United Kingdom CD single United States vinyl EP

Charts

Weekly charts

Year-end charts

Certifications

Release history