VRT 1 is a public Dutch-language TV station in Belgium, owned by the VRT, which also owns Ketnet, VRT Canvas and several radio stations. Although the channel is commercial-free, short sponsorship messages are broadcast in between some programmes. VRT 1 focuses on drama, entertainment, news and current affairs in a similar vein to BBC One in the United Kingdom. The station was formerly known as VRT TV1 until 21 January 2005, when the Eén branding was launched as part of a major station revamp, with a look created by BBC Broadcast. The channel got its current branding in 2023. VRT 1 is the equivalent of its French-language counterpart, La Une, the first channel of the Belgian Francophone broadcaster, RTBF.

On-screen presentation

Continuity

With its sister channel Ketnet, Eén was one of 21 stations in Europe to utilise in-vision continuity presentation. Four regular staff announcers (as of January 2014) were presenting in-vision and out-of-vision links from lunchtime until around midnight or in the early hours (if necessary) each day. The last team of announcers was composed of: The in-vision presentation was ditched on 26 July 2015. Since that day, it is replaced by out-of-vision continuity.

Seasonal identity

As of its 2007 rebrand as één, the channel uses different idents, logos, blips and a different colour scheme every season. This seasonality concept was abolished when Eén got a new look, created by Gédéon Programmes, in early 2009.

Logo history

Programming

Foreign language programmes and segments of local TV programmes with foreign language dialogue (e.g. interviews with people speaking in other languages) are shown with Dutch subtitles.

Belgian

International

Teletext

VRT started its teletext service on 8 May 1980 and stopped it on 1 June 2016. The page 888 is still available for subtitles. The service was used by 576,094 persons per day in 2010. The number dropped down to 123,709 in 2014.