Video Arts is a UK-based video production company which produces and sells soft-skills training programmes, e-learning courses and learning platforms. Video Arts also distributes third-party titles. The company was founded in 1972 by John Cleese, Sir Antony Jay and a group of other television professionals. Video Arts uses humour to make learning points more memorable. Its slogan is a quote from John Cleese: “People learn nothing when they’re asleep, and very little when they’re bored". Video Arts' productions include; As well as corporate training videos, the company produced the comedy series Fairly Secret Army for Channel 4.