In theoretical physics, the Veneziano amplitude refers to the discovery made in 1968 by Italian theoretical physicist Gabriele Veneziano that the Euler beta function, when interpreted as a scattering amplitude, has many of the features needed to explain the physical properties of strongly interacting mesons, such as symmetry and duality. Conformal symmetry was soon discovered. This discovery can be considered the birth of string theory, as the invention of string theory came about as a search for a physical model which would give rise to such a scattering amplitude. In particular, the amplitude appears as the four tachyon scattering amplitude in oriented open bosonic string theory. Using Mandelstam variables and the beta function B(x,y), the amplitude is given by where \alpha' is the string constant, k_i are the tachyon four-vectors, g_o is the open string theory coupling constant, and.