Triple M Bendigo (official callsign: 3BBO) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. It broadcasts to Central Victoria from studios in the Bendigo suburb of Golden Square. The station was founded in 1931 by AWA as 3BO, initially on the AM band at a frequency of 970 kilohertz, before converting to the FM band as 3BO FM on 5 April 1993. In 1987 it was sold by AWA to Wesgo. It was sold again in 1992. On 15 December 2016, it was rebranded Triple M. Triple M's Golden Square studios produce and air local programs from 6am–9am weekdays, including a three-hour breakfast show presented by Bryan Coghlan and Jules Greenhalf. Network programming comes from studios in Albury, the Gold Coast, Melbourne and Sydney.