The Apprentice 10 is the tenth and final original format installment of the United States version of international franchise and reality game series The Apprentice. For this particular season, the show departed from The Celebrity Apprentice and returned to its precursor, featuring unknowns as apprentices instead of celebrities. Not since season six, during the 2006–07 television season, did the show use this format. The theme of the season is "second chance" and the contestants are those affected by the Great Recession. The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded. The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs. Taping began June 1, 2010, and ended on June 29, 2010. The season premiered on Thursday, September 16, 2010, at 9–11 pm ET. Despite hopes by fans that this season would lead to a permanent return of the original format, the season received the lowest audience figures of any Apprentice season, managing barely half the ratings of the panned season six, which had been the previous lowest-rated season. In addition, critics roundly condemned the decision to bring back the non-charity format, saying it was inappropriate to do so during an economic crisis (although this season was dedicated to helping victims of the recession). Because of the poor ratings and lackluster reception of this season, Donald Trump confirmed on the day of the final episode that the original format would be permanently discontinued after this season, and that all future seasons of the show would be in the Celebrity Apprentice format. The season was the first in the history of The Apprentice to end without a live finale.

Candidates

Weekly results

Episodes

Episode 1: Back to Work

Episode 2: Frozen Assets

Episode 3: Working Like A Dog

Episode 4: Snack Attack

Episode 5: Rock the Catwalk

Episode 6: Pedicab Confessions

Episode 7: Broadway Boardroom

Episode 8: Dressed To Kill

Episode 9: Fragrant Disregard

Episode 10: Must-see Mobile TV

Episode 11: Driving Miz-rahi

Episode 12: Tee'd Off

Episode 13: Welcome to the Club - Season Finale

Sources