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Thai Rung Union Car
Thai Rung Union Car formerly known as Thai Motor Corporation (THAMCO) is the only Thai-based automobile manufacturer. The company was established in 1967—began assembling Leyland vehicles before Isuzu, Toyota, Nissan and Chevrolet vehicles. In addition to assembly, the company manufactures its own brand car under the name Thai Rung. Thai Rung exports semi-knocked-down kits (SKD) to Chile, Peru, Colombia and Ecuador—with plans for further exports to the Philippines, Cambodia, Laos, Malaysia, Egypt, Sudan, Yemen, Central America and Caribbean.
History
1967–1994: Thai Motor Corporation
The company was established by Vichien Phaoenchoke in 1967 as Thai Motor Corporation (THAMCO) and began assembling Leyland vehicles. After Leyland's decline—THAMCO switched its business to assembling Isuzu, Toyota, Nissan and Chevrolet vehicles in the 1980s and 1990s.
1994–present: Thai Rung Union Car
The company was first listed on the Stock Exchange of Thailand (SET) on November 21, 1994 after changed its name from THAMCO. It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company. In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV. Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.
Models
Lineup
Discontinued
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