Ted was one of two airline divisional brands of United Airlines. It targeted vacation locations primarily served by the low cost airline market, in contrast to the company's high-end premium transcontinental brand, United p.s. (which focused on business travelers between United's two California hubs and New York City). "Ted" comes from the last three letters in the United brand name. United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as Meet Ted or I've Met Ted. Due to the airline crisis caused by spiking fuel prices, on June 4, 2008, United announced that the Ted brand and services would be discontinued. The Ted aircraft were refitted with a First Class cabin and re-incorporated into United's mainline fleet to compensate for the retirement of United's entire Boeing 737 fleet. Operations were folded back into the mainline brand on January 6, 2009.

History

Ted's creation was announced November 12, 2003, and service began February 12, 2004. It began service out of United's hub in Denver International Airport to compete with JetBlue Airways. The airline had 56 Airbus A320-200s with 156 all-economy seats, allowing United to compete with low-cost airlines such as Frontier Airlines. All Ted flights were operated by United crews flying under the UAL operating certificate, as Ted was not actually a certificated airline, but rather a brand name applied to differentiate the all-economy service from United's mainline flights. Therefore, because of operational needs, it was possible for Ted aircraft to be utilized for mainline United flights; in the reverse, more often mainline United aircraft operated as Ted flights because of equipment substitutions. During its brief existence, Ted was the subject of a popular joke that "Ted" stood for "the end of United." This usually led to related jokes that American Airlines would start its own low-cost brand called "Can" and Northwest Airlines would start "West". Ted ceased all operations on January 6, 2009 and its components were transferred back to UA mainline operations.

Destinations

At the time of its integration back into mainline United, Ted flew to 23 destinations throughout the United States, including Puerto Rico, and Mexico. Ted's primary hub was at Denver International Airport, and the airline maintained focus cities at Chicago's O'Hare International Airport, San Francisco International Airport, and Dulles International Airport near Washington, DC.

Fleet

United dedicated 56 of its 99 Airbus A320-200 aircraft to Ted operations.

Cabin

Ted's A320s were configured in one class that was split into two sub-classes. Economy Plus was the first sub-class which included rows 1-11. Economy Plus provided an extra five inches to the existing 31 inches of seat pitch for economy. Ted planes were equipped with 20 overhead retractable LCD screens known as "Tedevision" which were used to play videos throughout the flight. First class seating was not available on Ted flights. Every seat had TedTunes, which had 12 music stations plus a station that played live feeds from Air Traffic Control (channel 9) at the pilot's discretion.