Tatango is a U.S. mobile marketing company that specialises in text message marketing (SMS/MMS) services. Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels.

History

Derek Johnson, the founder; created the service originally named NetworkText when at the University of Houston's Bauer College of Business. Initially started as a resolution for his fraternity (Delta Upsilon) to communicate with his fraternity brothers. Tatango was originally designed to allow groups and organizations to send text messages to their members, while NetworkText inserted 30-40 character text ads at the bottom of each text message. The service was free for groups and organizations in collaboration with 4INFO. This was later changed on July 26, 2008 and the company started charging a monthly fee to use the service. Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo, who left the company later that year. In 2008, the company was renamed to Tatango, and offices were found. Tatango moved from being a Limited-liability company to a Corporation late in 2008. In October that same year, Tatango launched a voice messaging service which has since been discontinued. Tatango acquired HungryThumb in 2012 and Broadtexter the following year. In 2016 Tatango launched the U.S. Short Code Directory. In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer.

Highlights

Press

Tatango has been featured on TechCrunch, Cnet The Seattle Times and LifeHacker. Tatango CEO, Derek Johnson has also been featured in The Wall Street Journal in the article.