Sunbeam Bread is a franchised brand of white bread, rolls, and other baked goods owned by the Quality Bakers of America cooperative. The bread products are produced and distributed by regional bakeries.

History

The brand was launched in 1942 and was first marketed in New Bedford, Massachusetts. Annual sales of the branded bread products exceed $400 million.

Little Miss Sunbeam

Sunbeam's long-time mascot is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana.

Licensees