Strawberry Marshmallow (苺ましまろ) is a Japanese manga series written and illustrated by Barasui about the adventures of four elementary school girls and their older sister-figure. It began serialization in ASCII Media Works' manga magazine Dengeki Daioh in 2002. In 2005, the manga was adapted into an anime television series and a PlayStation 2 video game. Three original video animation (OVA) episodes were later released from February to April 2007. Another two-episode OVA project titled Ichigo Mashimaro Encore was released in 2009. The manga's tagline is "Cute is justice." There is an unrelated manga by Touko Mizuno with the similar title of Ichigo Mashumaro (苺ましゅまろ).

Plot

Themes

According to the manga, Strawberry Marshmallow is set in Hamamatsu, Japan. Seasons play an important role throughout Strawberry Marshmallow as the characters are involved in many normal seasonal activities. The series is speckled with numerous small, music-related allusions, such as Ana's dog Frusciante being named after John Frusciante of the Red Hot Chili Peppers, while episode eight of the anime sees two goldfish called Richard and James (with Aphex Twin appearing in other comics by Barasui as well). Other referenced musicians include Radiohead, Sigur Rós, the Bee Gees, Oasis, Moby, Outkast, The Police, Arctic Monkeys, The Black Eyed Peas, and Squarepusher. The title itself was inspired by "Mashimaro", a single by Japanese rock artist Tamio Okuda.

Characters

Media

Manga

The Ichigo Mashimaro manga, written and illustrated by Barasui, began serialization in ASCII Media Works's Dengeki Daioh magazine on February 15, 2002. The first tankōbon was released on January 27, 2003, and nine volumes have been released as of February 2023. The French company Kurokawa has an ongoing license of the manga under the title Les petites fraises, while Siam Inter Comics publishes the series in Thai. Tokyopop previously licensed the series for publication in the United States (in English, as Strawberry Marshmallow) and in Germany (in German, as Erdbeeren & Marshmallows), but the series was canceled in 2008 after five English volumes and four German ones due to low sales, and is now out of print. Early chapters of the manga break the fourth wall, especially in the first volume, where Chika often turns to face the readers when describing her plight. The manga currently publishes on an irregular basis with an inconsistent number of pages per issue.

Volume list

Anime

A 12-episode Strawberry Marshmallow anime series produced by Daume and directed by Takuya Satō aired in Japan between July 14 and October 13, 2005 on the TBS Japanese television network. A 4-minute special was also broadcast prior to the start of the series. The anime series was licensed for English language distribution by Geneon. Three original video animation (OVA) episodes were later released between February 23 and April 25, 2007. A two-episode OVA series titled Ichigo Mashimaro Encore was released between January 23 and March 25, 2009. After going out of print due to the shutdown of Geneon's anime division, the series (including both OVAs) was later re-licensed by Sentai Filmworks.

Audio CDs

Five Ichigo Mashimaro drama CDs were released between July 22, 2005 and August 25, 2006 on the Frontier Works record label. They use the same voice actresses as the anime. There have also been four character song singles (one for each girl except Nobue), two soundtrack albums for the original anime, multiple "Toy CDs," and two soundtrack albums for the OVA.

Visual novel

The visual novel, under the original title of Ichigo Mashimaro, was developed by ASCII Media Works for the PlayStation 2 based on the series under an all-ages CERO rating. The game was first released on August 11, 2005 and was re-released on March 8, 2007 at a lower price. Players take on the role of a college student, a childhood friend of Nobue who has come to visit. Over the course of a month, he gradually gets to know one of the girls and begins to go on dates with them.

Differences between media

There are several, large differences between the manga and anime versions of the series such as the much earlier introduction of Ana in the anime than the manga. In the manga, Ana does not appear until the second volume, while she makes her debut in the second episode of the anime. Events that take place in the manga never appeared in the anime, and chapters that were adapted were mixed together or were altered. For example, episode seven of the anime, "Going to the Sea", mixes elements of volume 1 manga "episodes" (chapters) nine, "Critical Investigation", and ten, "Beach Challenge". While Ana is present in the anime episode, she was not in the manga versions at all. Character designs were extremely inconsistent in the early stages of the manga, before Barasui knew that Strawberry Marshmallow would become a series, a fact referenced at the end of the first volume. Character designs are even more inconsistent with the visual novel, which uses a mix between the manga and anime's styles along with its own unique changes. For example, Matsuri has blonde hair in the visual novel, while she has white or gray hair in other mediums. Early chapters of the manga also had Miu drawn almost identical to Chika, with their hair length being the only visible difference between them. In addition, some of the girls' personalities are slightly different in each media: Matsuri is shown to be a little more defensive in the manga than her anime counterpart, which was demonstrated by her slapping or shoving Miu away when the latter got overboard with her pranks, while she never (deliberately) laid a finger on Miu in the anime. There are also subtle differences in Miu and Chika's personalities between the manga and the anime, e.g. Miu is more random and unpredictable in the manga compared to her anime counterpart. Chika is also targeted by Miu more often in the manga as compared to the anime (but not as much as Matsuri is), resulting in more outbursts of anger from her in the manga.

Reception

Strawberry Marshmallow has received positive reviews in English. Carlo Santos from Anime News Network has described Strawberry Marshmallow as "a clever little comedy that delivers laughs via its straight-faced approach" and has mentioned that "There is something uniquely appealing about Marshmallow's deadpan delivery". Dirk Deppey from The Comics Journal stated that "Barasui sets up his comic situations with little if any extraneous padding and plays out the resulting gags with the skill and grace of a master craftsman". The phrase "cute girls doing cute things", a subgenre of the slice of life genre, was used by fans to describe the series as early as 2004. Erica Friedman of Yuricon has called the series "too-cute-to-hate", but criticized the now out-of-print English language publication of the manga for not providing any translations for sound effects, and for not providing explanations for some puns. Jason Thompson, writing about The Last Uniform for the appendix to Manga: The Complete Guide, contrasts the two series and calls Strawberry Marshmallow "purely juvenile gaze-into-the-girls-world stuff".