StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020. The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research. Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company. A year later, it launched the first instalment of the Edelman Trust Barometer. StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities. In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO. Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership. It announced in 2020 that it was changing its name to Edelman Data & Intelligence.

Notable research

Its research has been highlighted in a number of major news outlets including the Wall Street Journal, the New York Times, the Washington Post, and USA Today.

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs. The study has been running every year since 2000.