SoB****e (stylized as**** ) is**** an**** American**** brand of**** teas****,**** fruit-juice blends**** and enhanced**** water beverages owned by**** PepsiCo.**** The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

Company history

SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo. It proved to be popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000.

Products

Discontinued products

SoBe Mr. Green

Mr. Green was a short-lived carbonated soda offered by SoBe, widely released in the United States as a tie in with the release of the hit movie How the Grinch Stole Christmas starring Jim Carrey. Shipping in April 2002 and first available to consumers in May, it was produced in 12 oz cans, 20 oz bottles, and 1- and 2-liter bottles. It was a rare carbonated beverage offered by SoBe. The soda's mascot of the same name was described as a "cyber lizard" in SoBe's press release. This character was a modernized version of the lizard found on other SoBe products. Mr. Green was tinted green, and included ginseng for flavor and added energy.

Marketing campaigns