Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products. The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations."

History

1988–1990

In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture. The next year, entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender, joined Newman and helped secure much-needed capital, and a mention in the New York Times increased orders seven-fold within a year.

1991–2000

Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company. Seventh Generation went public the next year on 8 November, raising $7 million. In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent. And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business.

2001–2021

Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role. John Replogle took over as president and CEO in February 2011. Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board. In September 2016, Unilever Plc. purchased Seventh Generation for an estimated $700 million. In July 2021, Alison Whritenour became Seventh Generation's first female CEO.

Awards

Seventh Generation has received multiple awards.