saynoto0870.com is a UK website with a directory of non-geographic telephone numbers and their geographic alternatives. The website, which primarily started as a directory of cheaper alternatives to 0870 numbers (hence the name), also lists geographic-rate (01, 02 or 03) or free-to-caller (080) alternatives for 0843, 0844, 0845, 0871, 0872, and 0873 revenue-share numbers. The vast majority of telephone numbers are submitted by visitors to the website, but the discussion board also offers a place for visitors to request alternative telephone numbers if they are not included in the database. Some companies that advertise a non-geographic number will also offer a number for calling from abroad – usually starting +44 1 or +44 2 – this number can be used within the UK (removing the +44 and replacing it with 0) to avoid the cost of calling non-geographic telephone numbers. Some companies will also offer a geographic alternative if asked.

Motivations behind the website

Publicity

The site has gained popularity by being awarded Website of the Day by BBC Radio 2. It has also been featured on the BBC Radio 2's Jeremy Vine show and been awarded BBC Radio Gloucestershire's Website of the Week. Newspaper coverage includes The Guardian, London Evening Standard, The Daily Telegraph, and The Independent. Online coverage includes BBC News. It is also mentioned by 'Which?'. The website is also supported by Martin Lewis' MoneySavingExpert.com website.