Reina Hispanoamericana (Hispanic American Queen) is an annual beauty pageant celebrating Hispanic heritage, language and culture, started in 1991 as Reina Sudamericana (South American Queen), is based in Santa Cruz de la Sierra, Bolivia. Up to 2003 the participants were restricted to the 10 countries in South America; in 2004 participants from Panama and Costa Rica in Central America were invited; and in 2006 participants from the Dominican Republic, Nicaragua, Puerto Rico, Portugal & Spain joined. In 2007 Mexico, Guatemala, Honduras & United States were added, and the name changed to Reina Hispanoamericana. In 2008, Curaçao and Haiti were added. In 2017, the Philippines, Canada, and Australia were added. In 2023, Indonesia was added. The pageant is organized by Promociones Gloria, based in Bolivia. More than 20 contestants from countries with Hispanic influence participate every year. The current Reina Hispanoamericana 2023 is Maricielo Gamarra of Peru who was crowned on 28 January 2024 in Santa Cruz, Bolivia.

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