Puteri Indonesia ( 'Princess of Indonesia') is a national beauty pageant in Indonesia. Puteri Indonesia is traditionally held in March, alongside the celebration of International Women's Day. The pageant annually sends its representative to compete at Miss International, one of the Big Four international beauty pageants. The pageant also sends representatives for Miss Supranational, Miss Charm, and Miss Cosmo pageants. Aside from crowning the winner of the pageant, Puteri Indonesia Organization also crowns the first, second, and third runner-up as Puteri Indonesia Lingkungan, Puteri Indonesia Pariwisata, and Puteri Indonesia Pendidikan & Kebudayaan, respectively. The current Puteri Indonesia is Harashta Haifa Zahra of West Java who was crowned on 8 March 2024 at the Jakarta Convention Center, Jakarta.

History

The pageant is run by the Puteri Indonesia Organization, based in Jakarta, and owned by Puteri Indonesia Charities, Inc., with the president-owners being the Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo and Princess Putri Kuswisnuwardhani. The pageant was established in 1992 and is considered the oldest national beauty pageant in Indonesia, with Indira Paramarini Sudiro being the first ever Puteri Indonesia who was crowned Puteri Indonesia 1992 and won Miss ASEAN 1992 title. Puteri Indonesia 1996, Alya Rohali, had the longest reign in the pageant history, from 1996 to 1999. The pageant was founded to choose a representative to compete in Miss Universe, however from 1997 until 2004, the pageant's winners were not allowed to compete at the Miss Universe pageant by the decision of former First Lady, Mrs. Tien Suharto. Puteri Indonesia pageant winners were again sent to the Miss Universe, Miss International, and Miss Supranational since 2005 after receiving support from Megawati Soekarnoputri, the first female President of Indonesia. The pageant has since been held consecutively every year, with the titleholders being sent to participate in international beauty pageants. Some examples are Artika Sari Devi Kusmayadi at Miss Universe 2005 in Thailand, Lindi Cistia Prabha at Miss World 2005 in China, Rahma Landy Sjahruddin at Miss International 2007 in Japan, Alessandra Khadijah Usman at Miss Asia Pacific World 2011 in Chile, Cokorda Istri Krisnanda Widani at Miss Supranational 2013 in Belarus, Novia Indriani Mamuaja at Miss Grand International 2013 in Thailand, Ketut Permata Juliastrid Sari at Miss Cosmo 2024, and Melati Tedja who will compete at Miss Charm 2024. The Puteri Indonesia pageant is traditionally held on March (alongside International Women's Day) in Jakarta. Candidate selection starts at provincial level, with those chosen from each province set to compete in the national level pageant. Puteri Indonesia Organization is supported by the president and the cabinet. In 2019, Joko Widodo announced Puteri Indonesia as a National Intangible Cultural Heritage of Indonesia, which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness. Final coronation nights of the pageant were originally broadcast on Indosiar (except for 2007), however, Puteri Indonesia 2019 and the consecutive editions are broadcast on SCTV, making the television networks owned by Surya Citra Media (SCM) as the official broadcasters of Puteri Indonesia. In February 2023, Puteri Indonesia Organization lost its Miss Universe license and received its Miss Charm license. Since 2024, all four titleholders of Puteri Indonesia competition are no longer competing in a fixed international beauty pageant based on their placement, but instead competing in one of four pageants (Miss International, Miss Supranational, Miss Charm, and Miss Cosmo) that will be decided by the Puteri Indonesia organization for each titleholder after the competition ends, regardless of the pageant's result.

International crowns

Placements at international pageants

Current licenses

Past licenses

Awards

These are the awards most frequently presented at Puteri Indonesia each year:

Titles

Note that the year designates the time Puteri Indonesia has acquired that particular pageant franchise.

Awarding of winners

The following is the Puteri Indonesia titleholders from 1992–present with their specific titles.

Gallery of winners

Details

Puteri Indonesia

The winner of Puteri Indonesia pageant is crowned as Puteri Indonesia (Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia was to be sent to the Miss Universe pageant. Starting 2024, the titleholder of Puteri Indonesia will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends. The options include Miss International, Miss Supranational, Miss Charm, and Miss Cosmo.

First Runner-up

The first runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Lingkungan (Environmental Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Lingkungan was to be sent to Miss International pageant. Starting 2024, the titleholder of Puteri Indonesia Lingkungan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

Second Runner-up

The second runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Pariwisata (Tourism Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Pariwisata was to be sent to Miss Supranational pageant. Starting 2024, the titleholder of Puteri Indonesia Pariwisata will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

Third Runner-up

The third runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Perdamaian (Peace Princess of Indonesia) before it was renamed as Puteri Indonesia Pendidikan dan Kebudayaan (Education and Culture Princess of Indonesia) in 2024. The titleholder of Puteri Indonesia Perdamaian was sent to Miss Grand International pageant in 2016 and 2017. Starting 2024, the titleholder of Puteri Indonesia Pendidikan dan Kebudayaan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

Top 5 or 6 finalists

Before Puteri Indonesia

Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe, Miss World, Miss International, Miss Asia Pacific, etc. in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.

Miss Universe Indonesia

Miss World Indonesia

Miss International Indonesia

Miss Asia Pacific Indonesia

Queen of the Pacific Indonesia

Miss Charming Indonesia

World Miss University Indonesia