Pu-Ba'lu, (another spelling, also Pu-Bahla) was ruler/mayor of Yursa, (a city/city-state in Canaan(?)), identified with Tell Jemmeh, of the 1350–1335 BC Amarna letters correspondence. His name translates in west semitic as well as in Akkadian as: "word/mouth (of) Baal", the 'Spokesman (of) Baal' , (–or 'Baal's Voice'). Pu-Ba'lu of Yursa is the author of three letters to pharaoh. See: Yursa The three Amarna letters, (EA for 'el Amarna') to pharaoh from Pu-Ba'lu of Yursa are: Of the entire Amarna letters 382–letter corpus, Pu-Ba'lu of Yursa is only referenced in letters 314, and 315, as: "..Pu-Ba'lu, the ruler of Yursa", and EA 316, as "Pu-Ba'lu". One other reference in EA 104, entitled: "Ullassa taken" is to Abdi-Ashirta's son, "Pu-Bahla", presumably a separate 'Pu-Baal'.

Example letter of Pu-Ba'lu

EA 314, "A shipment of glass"

EA 235, entitled: "An order of glass", is of the same subject, a letter from Satatna of Akka. See also the same subject glass: Yidya of Ašqaluna, EA 323; see: Yidya.