Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980. The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.

History

Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. In 2010, Innovative sold Pert, Pert Plus and Sure to Helen of Troy. The company has several products for various hair types. In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands).