My Yahoo! is a start page or web portal which combines personalized Yahoo! features, content feeds and information. The site was launched in 1996 and was one of the company's most popular creations.

Applications of My Yahoo

My Yahoo’s purpose is to have users personalize their pages. The appearance, layout and content of the main Yahoo homepage is standard, My Yahoo offers customization. On it users can apply themes, add sites, add widgets, rearrange the layout, and add tabs to the page. A MyYahoo page allows access to almost everything needed on one page. Applications and programs that allow access to social networking, Lottery numbers, a mail aggregator, a news aggregator, gaming applications, etc... The goal is to give people access to everything they're interested in on a single page. Users are able to link to Yahoo! Answers. Provides the option to link Yahoo Local. Enabling local search capabilities. In 2011, they created a mobile app. In 2024, Yahoo! announced that My Yahoo! will be shut down and will be replaced with a new service without RSS feeds.

RSS features

Criticism

My Yahoo can't consolidate different feeds resulting in the need for multiple streams. Since the September 2013 redesign users have complained of numerous issues: On 24 August 2017, many users reported that all RSS feeds stopped working.