Miss Universe Ireland

Miss Universe Ireland is a national beauty pageant that has selected Ireland's representative to the Miss Universe pageant since 2002.

History

Beginning in 2002 Andrea Roche, who represented Ireland at Miss Universe 1998 in the United States, was the national director of Miss Universe in Ireland. Through the Andrea Roche Model agency, the contestants trained to be the next representative of Ireland at the contest. Between 2002 and 2015 the Andrea Roche era resulted in only one high-placed result in Miss Universe, in 2010, with Rozanna Purcell.

Missions

Through the organization, the winner is provided a platform based on her objectives for the year. She will serve as ambassador for the country of Ireland. She will be the face of beauty and fashion brands and bring awareness to social causes for the greater good of communities across Ireland. Alongside The Miss Universe Ireland Organization, she will plan how to achieve her personal and professional goals on the national and global scale.

Formats

Controversies

In 2009 it was reported that the pageant was sponsored by Educogym, a concept gym created by Tony Quinn. At the launch contestants were photographed wearing sashes emblazoned with the Educogym name and it was announced the winner would receive a year's membership. Co-host Lisa Fitzpatrick was reported as saying "If someone wants to read into angels then let them on and if someone else gets help from Tony Quinn's seminars then it can only be doing good for them" despite what many were calling a cult.