Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.

History

The Maxibon is an ice cream sandwich produced for the first time in Italy by Motta (Italgel) in 1989 and then brought to international markets by Nestlé starting from 1993 when Nestlé acquired Italgel. Since 2016, the brand has been owned by Froneri, a joint venture between the English R&R Ice Cream and Nestlé itself. The Maxibon bar is available in Europe, Canada, Australia, Chile, Egypt and New Zealand and can be purchased from 'Maxibon Zone' stands in European cities, such as Madrid. There are three available variations of Maxibon in Europe including vanilla, white chocolate and original flavour. There are also specials released from time to time, with unique flavors as well. In 2022, Nestlé discontinued Maxibon in the UK.

Varieties

There have been at least ten known varieties of Maxibon:

Previous variants

In popular culture

The Australian adventure game show Who Dares Wins, featured a segment called the "Maxibon Challenge". Usually involving Whitney who roams around in a mall finding strangers where if a contestant can manage to eat a Maxibon ice cream sandwich within 30 seconds. Then either he or she would be awarded AU$50.00 and be dubbed as a "Whitney Warrior" (an award named after its host Mike Whitney). The Maxibon featured in Pauline Hanson's YouTube cartoon series "Please Explain", Episode "Airbus Albo", where a parody of Australian Prime Minister Anthony Albanese exclaims that "Maxibons are two for $55!" (an exaggerated example of inflation).