Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia. Mavi is a Turkish word meaning "blue".

Retail locations

Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.

Marketing

Celebrities who wear Mavi include Kate Winslet and Chelsea Clinton. In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, and sales increased 50%.

Production

The major factory of company is located in Çerkezköy, Tekirdağ Province.