Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Crespellano, Bologna. It is considered a European leader in the production of active sportswear. Macron operates in three main business areas:

Origin of name

The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small.

History

Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano. Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005. In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014. Macron supplanted Reebok as both stadium sponsor and kit supplier.

Corporate governance

, Macron's chief executive officer (CEO) was Gianluca Pavanello. and the company's president was Francesco Bromioli.

Sponsorships and customers

Macron sponsors or makes a variety of organisations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.

Associations

Australian rules football

Baseball

Basketball

National teams

Club teams

Cricket

National teams

Esports

Football

International confederations

International competitions

National teams

Africa

Asia

Americas

Europe

Oceania

Domestic leagues

Referees

Macron is also the official referee kits supplier for the leagues:

Club teams

Albania

Algeria

Angola

Armenia

Aruba

Australia

Austria

Bahrain

Belgium

Belarus

Bosnia and Herzegovina

Bulgaria

Cameroon

Canada

Chile

Croatia

Cyprus

Czech Republic

Denmark

Egypt

England

Ethiopia

Finland

France

Georgia

Germany

Gibraltar

Greece

Hong Kong

Hungary

Iceland

Ireland

Italy

Japan

Kazakhstan

Kosovo

Kuwait

Latvia

Lebanon

Lithuania

Luxembourg

Malawi

Mali

Malta

Moldova

Morocco

The Netherlands

North Macedonia

Norway

Northern Ireland

Oman

Poland

Portugal

Romania

Russia

Rwanda

Saudi Arabia

Scotland

Serbia

Slovenia

Somalia

Slovakia

South Korea

Spain

Sweden

Switzerland

Tahiti

Tunisia

Turkey

Ukraine

United Arab Emirates

United States

Uzbekistan

Wales

Futsal

Domestic Leagues

Club teams

Handball

National teams

Club teams

Rugby Union

National teams

Club teams

Rugby League

Weightlifting

Volleyball

National teams

Club teams

Wheelchair power hockey

Wrestling