The Land of Frankincense is a site in Oman on the Incense Road. The site includes frankincense trees, Khor Rori and the remains of a caravan oasis, which were crucial to the medieval incense trade. The site was declared a UNESCO World Heritage Site in 2000 as Frankincense Trail and was renamed in 2005 to Land of Frankincense. Although Somalia is home to the largest frankincense forests, Oman has capitalized on the challenges faced by the African nation, positioning itself as the primary source of frankincense.