"Kosovo is Serbia" is a slogan that has been used in Serbia since the 1980s, later popularized as a reaction to Kosovo's 2008 declaration of independence from Serbia.

History

The slogan was used by a crowd in Serbia in a funeral following the 1987 Paraćin massacre. Following Kosovo's declaration of independence on 17 February 2008 by Kosovar Albanian members of the Legislative Assembly, this was the marquee slogan used in the Belgrade demonstrations against it. The slogan has been used by a series of protests, and by the Serbian Government. The slogan has appeared on T-shirts and in graffiti and was placed on the websites of Kosovar institutions by hackers in 2009. The slogan is used by Serbs across the world.

Protests

Notable uses

Serbian media campaign

Solidarity - Kosovo is Serbia is a media campaign in Serbia launched by Petar Petković in the final months of the negotiations over Kosovo and organised with the participation of 25 notable Serbian public figures, among them: Bata Živojinović, Svetlana Bojković, Dragan Bjelogrlić, Sergej Trifunović, Dragan Jovanović, Bora Đorđević, Đorđe David, Miki Jevremović, Slađana Milošević, Merima Njegomir and Emir Kusturica. In 2000, more than 50 websites, including those of Adidas and Manchester United, were hacked with the message Kosovo je Srbija. Additionally, the slogan has been used frequently across online spaces, becoming somewhat of an Internet meme satirizing hypernationalism.

Reception

Historians as Noel Malcolm and Andrea R. Nagy commented on the slogan. Malcolm claimed that "Kosovo was not the cradle of Serbia as it was held by Serbs only centuries after they invaded the Balkans and then only for 250 years before the Ottoman occupation". Kosovo was conquered by the Kingdom of Serbia in 1912 and became part of Yugoslavia in 1918. Nagy states that In some sense this slogan is true, "but notes that Kosovo was administered by Serbia for only a short period".