Kinder Chocolate is a chocolate bar produced by Italian multinational confectionery company Ferrero.

History

In Alba, Italy, in 1968, Michele Ferrero, proposed to market a product that was palatable to children (with chocolate) and at the same time reassuring to mothers (with milk), thus the slogan "+ milk (latte) - cocoa (cacao)" shown on the package. In 1968, Kinder Chocolate, a milk chocolate with a milky filling, was introduced to the German and Italian markets. The word "Kinder", used as a universal brand, is German for "children". The product gained commercial success, and was later sold in other European countries. The face of a child is depicted (first by Günter Euringer, then by Matteo Farneti) on the right side of Kinder Chocolate bar packages to suggest to buyers the idea of a product for children.