Kim Niklas Jones (born 11 September 1979) is an English fashion designer. A graduate of Central St Martins College of Art and Design, he concurrently serves as the creative director of both Dior Homme and Fendi womenswear.

Early life and education

Born in London, Jones spent his childhood in Ecuador, the Caribbean, and Africa, following his father's job as a hydrologist. Jones studied graphics and photography at Camberwell School of Art before enrolling in the MA Fashion course at Central Saint Martins, studying menswear. He graduated in 2002.

Career

Kim Jones, 2003–2008

Jones launched his eponymous brand in 2003, and in 2005 showed as part of the first season of MAN in conjunction with Fashion East, showcasing a short fashion film. Other presentations have varied from films with Alasdair McLellen and Toyin, to a book with American art photographer Luke Smalley. Alongside his own brand, he collaborated or worked with a wide range of other brands during this period, including Hugo Boss, Topman, Umbro, Mulberry, Iceberg, and Kanye West's Pastelle, before being appointed as Creative Director for British men's luxury-goods brand Alfred Dunhill in 2008. After joining Dunhill, he closed his own brand.

Louis Vuitton, 2011–2018

In 2011, Jones was named the new style director of the men's ready-to-wear division at Louis Vuitton, replacing Paul Helbers, who had held the position for five years. During his time at the label, he helped develop a hit collaboration in 2017 with skatewear brand Supreme on a collection of branded hoodies, bags and other goods. On 17 January 2018, it was announced that Jones would be leaving Vuitton as men's artistic director, after showing his final collection, A/W18, the following day.

Dior, 2018–present

On 19 March 2018, Jones was announced as creative director of Dior Homme, replacing Kris Van Assche. Prior to his first Dior Homme show, it was confirmed that he had designed the morning suit worn by David Beckham at the wedding of Prince Harry and Meghan Markle on 19 May 2018. Jones debuted his first collection for Dior Homme in June 2018 at Men's Fashion Week in Paris. In May 2019, Jones revealed concept sketches for South Korean artists, BTS, announcing that Dior would be in charge of designing custom-made tour outfits, ahead of the band's Love Yourself World Tour. With the help of other creative directors such as Matthew Williams and Yoon Ahn (Dior's jewellery director) they incorporated Dior's iconic feminine, floral designs with industrial-like harnesses and chains. Jones has been assisted for some 15 years by fellow Brit designer Lucy Beeden, who is currently Dior Men's Design Director. In 2024 Jones launched first ever Dior Men's couture collection inspired by photographs of Rudolf Nureyev by his uncle Colin Jones.

Fendi, 2020–present

In September, 2020 Jones was announced as also taking the role of Artistic Director of Fendi's women's collection, formerly occupied by Karl Lagerfeld.

Other projects

Jones has contributed both as stylist and art director for magazines including Dazed & Confused, Arena Homme +, Another Magazine, the New York Times T Style magazine, 10 Men, V Man, i-D magazine, Numero Homme, and Fantastic Man. He has also contributed womenswear styling for V and POP magazines.

Awards and honours

Jones was appointed Officer of the Order of the British Empire (OBE) in the 2020 Birthday Honours for services to fashion.

Personal life

Jones is a nephew of a photographer Colin Jones (1936-2021). He lives in London, in a house designed by the Italian architect Gianni Botsford.