Kansai Nerolac Paints Limited (formerly known as Goodlass Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based in Mumbai. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third largest market share with 15.4% in the Indian paint industry. It is engaged in the industrial, automotive and powder coating business. It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries.

History

Company overview

Kansai Nerolac Paints has 6 paint manufacturing plants and about 6–7 contract manufacturers. The Nerolac owned plants are at 1. Jainpur, Kanpur Dehat (Uttar Pradesh) 2. Bawal (Haryana) 3. Lote, Chiplun (Maharashtra) 4. Hosur (Tamil Nadu) 5. Sayakha (Gujarat) 6. Goindwal (Punjab) 7. Visakhapatnam (Andhra Pradesh) (Upcoming ) Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other industry leaders such as E.I. Du-products. The Mumbai-based company is the leader in the industrial paints segment with a market share of over 40%. It is the third-largest player in the decorative paints segment with a modest market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative segment.

Parent company

Kansai Paint was founded by Katsujiro Iwai in Amagasaki City, Japan in May 1918. Kansai Paint is a comprehensive manufacturer of paints and coatings. The Products include- Automotive Coatings, Industrial coatings, Decorative coatings, Protective coatings and Marine Coatings. They are also present in U.K., Turkey, U.S., Canada, Mexico, UAE.

Products and services

Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy. Kansai Nerolac Paint's key products and brands include the following:

Marketing and advertising

Kansai Nerolac has run advertising campaigns, including television commercials, with Bollywood actors including, Shah Rukh Khan & Ranveer Singh and radio station Red FM..

Awards and achievements