Jersey Couture is an American reality documentary series that premiered June 1, 2010 on Oxygen. The series follows the Scali family as they run their dress boutique, Diane & Co., located in Freehold, New Jersey and the personal lives of the owners along with the staff. On February 7, 2012, the second season of Jersey Couture premiered.

Prom Dress Incident

On Friday, May 20, 2011, Diane Scali, owner of the dress shop Diane & Co., made international headlines when she refused to issue a refund on a dress from a 16-year-old girl whose boyfriend and prom date died in a car accident just 2 weeks before her prom. Scali was quoted in the media as saying "It's not my fault her boyfriend died.", to boycott Diane & Co. and within 5 days had 15,000 fans worldwide supporting the teenager. Scali made headlines in newspapers and television from New York to Los Angeles and United Kingdom. On Monday, May 23, Diane & Co. was the main subject of talk show radio angst as local and national radio programs discussed her choice to wage war on the young girl. In the end, after nearly a week long battle, which included the cast of the show, their publicist and lawyers, Diane & Co. refunded the $1,500 dress to the girls' father.

Cast

Episodes

Season 1 (2010)

Season 2 (2012)