It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News is a book by Fark founder Drew Curtis. It is a critical look at the mass media industry.

Overview

The book is divided into eight sections, each dealing with a different pattern exhibited by the media industry. Within each section are several specific news stories exemplifying that pattern. At the end of each example, Curtis also lists humorous comments from the original Fark discussion thread which covered the news story. The topics are:

Reviews and press

The book peaked at #12 on Amazon.com's non-fiction bestseller list. It was reviewed positively by Stephen King, Dave Barry, and Chez Pazienza—a former CNN producer. Despite its success, Slate.com reviewer Jack Shafer noted that it received "scant attention" from the mainstream press, noting that the Tucson Citizen was the largest American newspaper to review it. Shafer suggested that perhaps the book was overlooked because it appeared to fall in the "humor" category, and because "It suffers from more than 100 pages of padding, and it’s derivative of material available on Fark.com". However, the book was more widely recognized in broadcasting, with profiles in NPR, for instance, and on G4TV.