"It Might as Well Be String" is an episode of the British comedy television series The Goodies. Written by The Goodies, with songs and music by Bill Oddie.

Plot

The Goodies have become Advertising Men and Graeme reads from a blackboard with the letters 'A', 'B', 'C' and 'D' written on it, and showing what is written about each letter — from 'D' to 'A'): Tim ('TBT') tells the others: "From today 'BO', 'GG' — save time — call you 'BOGG'." When Bill & Graeme take charge of the ad campaigns, Tim is horrified at the lies they tell about the products they advertise, in mainly cruel and offensive ads made to threaten and bully housewives and their families. He wants them to advertise truth, because he is of the opinion that honesty is the miracle ingredient, but Bill and Graeme disagree with Tim's opinion. After sales figures plummet following truth in ads, The Goodies come up with other product options. Tim suggests that String is a pure, wholesome product, and Bill and Graeme agree to exploit it. Later, Tim watches his favourite television programme Tomorrow's World, and is again horrified — this time because string is a failure as a product. He then discovers that some mysterious men are making a lot of money by keeping a stockpile of string, so that the world is dependent on them. Eventually, Tim learns that Graeme and Bill are the men behind the scheme. Tim is furious and intends to put Graeme's and Bill's string empire out of business. However, along the way he runs into many obstacles — including Bill and Graeme, themselves.

Song written by Bill Oddie

Cultural references

DVD and VHS releases

This episode has been released on DVD.