Iams is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. According to Iams, since 2006, studies have been conducted in pet owners' homes, P&G Pet Care's Pet Health & Nutrition Center and locations where dogs and cats are already living such as assistance dog organizations.

History

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps. Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio. In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999. In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba", a term originated by jazz era personality Hoagy Carmichael, meaning "the tops" or "something supreme".[dubious – discuss] In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled. Sale prices in the U.S. were frozen by a nationwide wage and price control was issued by ex-president Richard Nixon. Iams did not change the product formula during the price-freeze mandate and the company nearly went bankrupt. Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975. By 1982, he became its sole owner and president. After expanding the company from $100,000 revenue in 1970 to $900 million in 1999, Mathile sold it to [Proctor & Gamble] in September 1999. In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell Iams worldwide, Eukanuba and Natura pet-food brands in all markets except Europe to for Mars, Inc. $2.9 billion in cash. Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses. The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.