I-GO was a Chicago-based car sharing organization which is owned by Enterprise Holdings. It was established in 2002 by the Center for Neighborhood Technology as an independent 501(c)(3) not-for-profit organization working in the fields of urban livability and sustainability. I-GO was sold to Enterprise Holdings in May 2013 and re-branded as Enterprise CarShare.

History

Stated mission

I-GO’s stated mission was to reduce car ownership rates, decrease transportation costs, reduce urban congestion, and improve air quality in Chicago. It focuses on a convenient and economic way to commute without having to own a car and to reduce vehicle miles travelled and greenhouse gas emissions.

Operations

I-GO had cars located in approximately 30 Chicago neighborhoods. I-GO members reserved a vehicle online or by calling its customer service. Members could also create and modify their reservations using smartphones. Once a reservation had been created, the member accesses the reserved car using a member card. As of June 2009, I-GO had more than 12,000 members and 185 cars available for use. The average fuel efficiency of I-GO's fleet was 35 miles per gallon, and the fleet was composed of low-emission vehicles. Approximately 40% of the fleet were hybrid vehicles and plug-in hybrid electric vehicles.

Plug-in hybrid electric vehicles

I-GO added the first two plug-in hybrid electric vehicles to its fleet of vehicles in April 2009 as a result of a joint effort with electricity provider ComEd.

Partnerships

I-GO had strategic partnerships and alliances with government offices, local businesses, as well as other non-profits and independent car sharing organizations. Among others, I-GO worked closely with the Chicago Transit Authority, City of Chicago and Chicago Park District. Businesses such as Whole Foods and Dominick's provided parking spaces dedicated to I-GO cars, and I-GO also worked with universities, including Northwestern University, University of Chicago, Loyola University Chicago, DePaul University, University of Illinois at Chicago and Illinois Institute of Technology.