Grönköpings Veckoblad

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Grönköpings Veckoblad is a Swedish satirical monthly magazine. The name translates as "The Grönköping Weekly", or "The Greenville Weekly", Grönköping being a fictional Swedish town. The name Grönköping predates the magazine; it was first used by Albert Engström as a headline for some of his drawings in 1895.

History and profile

Founded in 1902 by Hasse Zetterström as a supplement to Söndags-Nisse, it became an independent magazine in 1916. As of 2008 the editor in chief of the magazine was Ulf Schöldström. The magazine is based in Stockholm. The parody language Transpiranto, a caricature of Esperanto, was introduced in a 1929 article by Nils Hasselskog, "World language in Grönköping's school" ("Världsspråk i Grönköpings skola"). Grönköping has been characterized as a Sweden in miniature. Using bombastic and anachronistic language while purporting to describe and analyse current events in a serious manner, Grönköpings Veckoblad has become a Swedish institution and a standard for what is considered good satire. The declared editorial stance is that they "always agree with the government, especially when they are wrong."

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