Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

History

Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893. Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand. A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape. Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm. Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer. He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle based on the popular song "The Ballad of Casey Jones".