Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983. Generic versions, such as store brands, are also available. Unlike many cereals, such as Cheerios, Shreddies and Rice Krispies but like Corn Flakes and Raisin Bran, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.

International names

Popularity

Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

Marketing

Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014. After Marshall's death, he was replaced with Tex Brashear. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red bandana on all Frosted Flakes cereal boxes.

Sponsorship

Varieties

In Canada and the United States: In the UK and Ireland: In Brazil: In 2020 Sucrilhos also started to be sold in the form of cookies. In Argentina: In Mexico: In Colombia:

Health

Frosted Flakes, under its Australian name of Frosties, received 2 stars out of 5 on the Australian Government's health star ratings. In the European Union, Frosted Flakes are ranked Nutri-Score D for "poor nutritional quality".

Footnotes