Fuchs-Wiesel Inc., known by its brand name Fox (Hebrew: פוקס), is an Israeli clothing retail company. It is traded in the Tel Aviv Stock Exchange.

History

Fox was founded in 1942 in The British Mandate of Palestine (now Israel) as Trico Fox Ltd. (Hebrew: טריקו פוקס בע"מ). After having its IPO on TASE in 2002, the company became Fox-Wizel Ltd. Today, Fox is an international chain with stores in ten countries: Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. In Fall 2008, Fox stores opened in Canada. There is also one store in Munich, Germany. Fox also has a joint partnership (50%) in Laline Candles & Soaps Ltd. The company is headquartered in Ben Gurion International Airport, near Tel Aviv. In 2008, Fox encountered criticism and faced a potential consumer boycott in Israel when they signed Israeli supermodel Bar Refaeli, who avoided Israel's mandatory military service via a nuptial exemption for a marriage lasting a short period of time, on a $300,000 campaign deal. Fox responded by having Refaeli plan to act as an IDF "Enlistment Officer" and visit injured soldiers.

Spokesmodels