Fish Hooks is an American animated television series created by Noah Z. Jones and developed by Alex Hirsch and William Reiss for Disney Channel. The show ran for three seasons from September 3, 2010, to April 4, 2014, airing a total of 59 episodes.

Plot

The series revolves around a fun-personified fish named Milo, his nervous brother Oscar, and their "overly dramatic" best friend Bea Goldfishberg, with whom Oscar is infatuated. They attend a school known as Freshwater High, submerged in an aquarium in a pet store named Bud's Pets. The series chronicles their daily lives as they deal with typical teen problems, such as romance and homework, as well as havoc conjured with other animals in the pet store.

Episodes

Characters

Main

Recurring

Production

In 2009, Disney Channels Worldwide's President of Entertainment Gary Marsh said of the show, "The Fish Hooks team has created one of the most original, inventive animated series on television – bringing an ingenious twist to the classic archetypes of high school life." The series is produced using a mix of 2D digital animation and photo collages. The series is created and co-executive produced by children's book illustrator Noah Z. Jones and developed for television by Alex Hirsch and Bill Reiss. Main and recurring cast were announced in a Disney Channel press release on August 26, 2010.

Broadcast

The series airs worldwide on Disney Channel. An 11-minute preview was shown on September 3, 2010, following the Disney Channel Original Movie, Camp Rock 2: The Final Jam. The show premiered in the United States on Disney Channel on September 24, 2010, and on Disney XD on January 14, 2011. The show previewed in Canada on September 3, 2010, and premiered on September 25, 2010. In the United Kingdom and Ireland, it premiered on November 6, 2010. It previewed in Australia and New Zealand on October 2, 2010, and premiered on November 23, 2010. In Southeast Asia, the show premiered on April 1, 2011. It previewed on January 15, 2011, and premiered on February 13, 2011, in South Africa. The entire series was released on Disney+ on April 3, 2020.

Reception

"Fish Hooks" was met with mixed reviews. In The Encyclopedia of American Animated Television Shows, David Perlmutter wrote, "While this program started out well, given the veteran talent involved, it quickly faltered, becoming so obsessed with plotting the minutiae of its own self-created fishbowl universe that it abruptly lost its creative touch." He criticized the voice acting as "incredibly shrill; loud; and, above all, hammy," and said that the show "was a shotgun wedding between the typically hyperspace-paced narrative approaches of Cartoon Network [...] and the more measured and balanced style typical of Disney." In a more positive review, a reviewer for Common Sense Media said that it was entertaining and that it "(gives) many life lessons having to do with friendship and following dreams."

Awards and nominations