Entertech was a brand of battery-powered motorized water guns sold in the United States from 1985 to 1990 by the now-defunct LJN. Unlike the colorful designs of many of the simple hand powered pump water guns of that time, most of the Entertech water guns were manufactured from black plastics with a matte finish to resemble real firearms. Marketing materials and television spots tout, "The look! The feel! The sound! So real! Entertech!" These powerful water guns offered a breakthrough to an existing market of squirt guns that are mostly inexpensive clear-colored plastic, hand powered, with poor effective range. The Entertech line boasts realistic looks and water storage mostly in the form of detachable magazines like their real firearm counterparts. The motorized water pumps make noises that, though not realistic, add an extra level of sensation. All of the guns except the Enforcer shotgun model have a fully automatic rate of fire (approximately 60 rpm) and a 30-foot effective range.

Models

First generation

Second generation

Similar products

Company closure

The end of Entertech's short-lived success was due in part to incidents in which law enforcement officers shot and killed children toting toy guns, claiming to have mistaken them for actual firearms. Toy guns were used in robberies of retail establishments and banks. Amid these highly publicized incidents, Entertech voluntarily began manufacturing guns with blaze orange-colored caps in 1987, and began a line of less-realistic neon-colored guns later that year. After Acclaim Entertainment purchased LJN in April 1990, it began phasing out toy manufacturing. Using LJN as a second brand to make video games instead of toys increased the quota of games Acclaim could produce for the Nintendo Entertainment System. In September 1990, Acclaim sold the Entertech brand for $1.7 million.