Endeca was a software company headquartered in Cambridge, Massachusetts, that sold eCommerce search, customer experience management, enterprise search and business intelligence applications. Endeca was founded in 1999 as Optigrab and was a privately held company, backed by venture capital investment from Bessemer, DN Capital, Ampersand, GGV, In-Q-Tel, Intel, SAP and Venrock. On October 18, 2011, Oracle Corporation announced its acquisition of Endeca for $1.075B. Endeca's product provided faceted search, particularly in the context of electronic commerce and online libraries. It was considered a leader in the enterprise search and information access market by industry analyst firms Gartner, IDC, and Forrester Research