Courage Brewery was an English brewery, founded by John Courage in 1787 in London, England.

History

Courage & Co Ltd was started by John Courage (1788-1854) at the Anchor Brewhouse in Horsleydown, Bermondsey, in 1787. He was a Scottish shipping agent of French Huguenot descent. It became Courage & Donaldson in 1797. By 1888, it had been registered simply as Courage. The company was inherited by his grandson, Old Etonian Raymond Courage, Lord of the Manor of Edgcote (1866-1951). In 1955, the company merged with Barclay, Perkins & Co Ltd. at the nearby Anchor Brewery to become Courage, Barclay & Co Ltd. Five years later, another merger, with the Reading based Simonds Brewery, led to the name changing to Courage, Barclay, Simonds & Co Ltd. In 1961, Georges Bristol Brewery was acquired. By the late 1960s, the group had assets of approximately £100m, and operated five breweries in London, Reading, Bristol, Plymouth and Newark-on-Trent. It owned 5,000 licensed premises in Southern England, South Wales, the East Midlands and South Yorkshire, employed 15,000 people and produced around 75 e6impgal of beer annually. Its name was simplified to Courage Ltd. in 1970 and the company was taken over by the Imperial Tobacco Group Ltd. two years later. Its vast Worton Grange brewery opened on the Reading/Shinfield border in 1978. The Anchor Brewery closed in 1981 and all brewing was transferred to Reading. Imperial Tobacco was acquired by the Hanson Trust in 1986 and it sold Courage to Elders IXL, the renamed the Foster's Group, in 1990. The following year, the Courage section of Foster's merged with Grand Metropolitan. Its public houses were owned by a joint-company called Inntrepreneur Estates. Scottish & Newcastle purchased Courage from Foster's in 1995, creating Scottish Courage as its brewing arm. In 2007, the production, marketing and sales rights of the Courage brands were sold to Wells & Young of Bedford, which reverted to Charles Wells once Wells bought out Young's shares in the venture. This is managed by Courage Brands Ltd. Heineken retained a 17 per cent stake in the venture until 2011, when Wells & Young's acquired complete control. The Berkshire Brewery closed in 2010. Courage Best has undergone a significant decline in sales from almost 421,000 hectolitres (9.3 million gallons) in 2003 to under 142,000 hectolitres (3.1 million gallons) in 2012. The decline of Courage Directors has levelled off at around 60,000 hectolitres (1.3 million gallons), which is down from 140,000 hectolitres (3.1 million gallons) in 2003. Wells & Young's reintroduced the historic brew, Courage Imperial Russian Stout, which was first brewed in the 18th century by Thrale's brewery; but this has mainly proved to be produced for distribution in the US, with limited amounts available in the UK. In 2017, Marston's Brewery acquired the brand as part of its acquisition of Charles Wells's Eagle Brewery.

Beers

Beers bearing the Courage name include: Beers bearing the John Courage name include:

Advertising

Since the 1950s the brewery used the slogan "Take Courage" The Rockney duo Chas & Dave's songs "Gertcha", "The Sideboard Song", "Rabbit", "What a miserable Saturday Night", "That's what I like" and "Margate" were adapted for a series of television commercials for Courage Bitter shown in the South of England in the 1980s. Also, the Director's Bitter is a favourite of the British television character Alan Partridge. He shares this passion during his short-lived friendship with Dan, who states that he has it 'coming out of his taps' in the episode "Brave Alan".

Sponsorship

The brewery sponsored Reading FC from 1984 until 1990. Courage sponsored the English Premiership rugby union league for ten years from 1987 until 1997. Courage Best Bitter is a sponsor of rugby union club the Exeter Chiefs.