The Citizen's Charter was a British political initiative launched by the then prime minister, John Major, on 22 July 1991, less than a year into his premiership.

Aims

It aimed to improve public services in the UK by: All public services, from hospitals to prison services, local government offices to fire services, would have to publish clear targets for levels of service. NHS patients would have guaranteed time limits for all consultations, and there were individual Charters for schools, housing tenants and motorists. Those bodies that were meeting their defined standards were granted a "Charter Mark". The charter ensures the following:- Dennis Kavanagh described Major's motivation for this policy as his new perspective on public services. Having rejected privatisation of health and education, he wanted to raise the standing of the services and insisted that consumers should be treated more sensitively.

Reception

Overview

The initiative was criticised by some for claiming to improve public services while reducing the money available for them, and for introducing private methods of management in the public sector. It was also claimed that the result was a "box-ticking mentality" concentrating on the measurable, rather than on the individual users of services. Many in Major's own government were lukewarm about the initiative. Some elements of the Charter idea were also unsuccessful, notably the much-derided "Cones Hotline". However, many have since praised the initiative as improving the culture and transparency of the public sector. All new applications for Charter Marks were officially closed on 30 June 2008 and the scheme was terminated in 2010, with the officially declared final validity date being 30 June 2011. It was replaced with a similar Customer Service Excellence scheme.

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