Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. In 1953, Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris. The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes. The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its creative director.

History

Chloé was founded in 1952 by Egyptian-born Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear)—a concept new at that time. Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).

Timeline

Artistic directors

CEOs

See by Chloé

Established as a diffusion line in 2001, See by Chloé at its peak represented about 10 percent of Chloé's total business. Designers included Laure de Sade (2011–2012). In 2022, the brand announced plans to phase out its See by Chloé business over the following three years. For the time of the brand's existence, Italy’s SINV SpA held the license for production of See by Chloé ready-to-wear, and also handled distribution for all but certain European markets. Bags, shoes and jewelry under the label were produced and distributed in house.

Other products

Beauty products

In 1973, Chloé introduced its first scent, Chloé Classique. With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, among other brands. In 2012, Coty launched a See by Chloé fragrance.

Eyewear

For corrective eyewear frames and sunglasses, Chloé has had licensing agreements with Marcolin (from 1998), Marchon Eyewear (2012–2019) and Kering Eyewear (since 2020).

Advertising campaigns

For its advertising campaigns, Chloé has been working with photographers like Tom Munro (1998), Taryn Simon (2000–2001), Craig McDean (2003), Terry Richardson (2004), Inez van Lamsweerde and Vinoodh Matadin (2006, 2010), Ryan McGinley (2018), Steven Meisel (2019), Mario Sorrenti (2021) and David Sims (2024). The campaigns have featured actresses Chloë Sevigny (2008–2010), Clémence Poésy (2008–2010, 2014), and Ariane Labed (2018).

Locations

Chloé's headquarters are located at Avenue Percier, 8th arrondissement of Paris. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai. Chloé has boutiques in Toronto, Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing (2), Sydney, Shanghai (2), Shenzhen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3), Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul, London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Zurich, Dubai (2) and Kuwait. In 2017, Chloé inaugurated Maison Chloé, its new multifunctional cultural space located at 28 Rue de La Baume, which houses the brand's showrooms, VIP fitting rooms and working archives.

Sponsoring

Since 2012, Chloé has been sponsoring the annual Prix Chloé at the Festival de Mode de Hyères. In 2016, the brand also sponsored the Port Eliot Festival.

Recognition